Disruption, People & Culture, Performance & Measurement, Strategy

Three reasons why digital transformation projects fail (and what you can do about it)

 

By Marcelo Silva, Founder & CEO at DTS

The customer is now in total control of the way organisations do business and ‘digital’ has been thrust to the heart of a customer-first strategy. Businesses of all shapes and sizes are focused on ‘being digital’. As a result, regardless of an organisation’s size, every business is undergoing some form of disruption and thus digital transformation. IDC predicts digital transformation initiatives will more than double by 2020, from today’s 22% to almost 50% of organisations. Continue reading “Three reasons why digital transformation projects fail (and what you can do about it)”

Disruption, Performance & Measurement, Strategy

Is product optimisation the key to Digital Transformation success?

PRODUCT

The general view is that the product and service experience makes or breaks the brand. Consumers now have more choice than ever, tools to voice their approval or disapproval and historical competitive boundaries or geographies no longer exist with hyper competition now regarded as one of the biggest challenges. This post discusses the approaches adapted by contemporary and legacy brands when tackling product development and service.

Continuous improvement is a term entrenched in the technology and digital lexicon! The majority of progressive organisations (Facebook, PayPal, Google, Spotify) are comfortable with launching Minimum Viable Products (MVPs) with the intention of optimizing the consumer experience in real time, as users interact with their products and services – continuous improvement if you like. Access to real time analytics and implementing “agile” enables these companies to effectively optimize; hence we’ve seen the emergence of data and collaborative team structures. Getting this mix right establishes a clear competitive advantage. Continue reading “Is product optimisation the key to Digital Transformation success?”

Disruption

Disruption rarely happens on your terms

Most industry incumbents, which predate the digital era,  make the common error of trying to dictate how digital disruption is managed before they truely understand all the threats and opportunities. This typically occurs when leading with an “inside out” strategy. Put simply, leading with an internally focussed strategy as opposed to starting with the customer. Continue reading “Disruption rarely happens on your terms”